Breathing Life into Cara Bendon Logo Through Animation
Credits
Client — Cara Bendon
Agency — Hey Lilo (aka Loom of ideas)
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Overview
This project saw us creating a vibrant logo animation for Cara Bendon, who was undergoing a brand revamp. The purpose was to present and introduce the new brand in an engaging way.
Objective
Our objective was to understand the specific requirements and the desired outcome of the rebrand. We were tasked to prepare and animate the new logo to reflect the new brand identity effectively.
Process
The process commenced with gaining a thorough understanding of the client's request and the desired outcome. We then edited the illustration file to get it ready for animation. The final stage involved animating the logo using After Effects. Exports for all formats potentially needed were delivered to the client to be used in all distribution platforms.
Tools
We used Adobe Illustrator to edit the logo files and prepare them for animation, and Adobe After Effects for creating the animation itself.