We helped an Italian consulting firm to explain their services through motion graphics and the use of voice over.
Credits
Client — Ala/34
Agency — Hey Lilo (aka Loom of ideas)
Motion Designer — Lucia Desperati
Agency — Hey Lilo (aka Loom of ideas)
Motion Designer — Lucia Desperati
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Overview
A comprehensive project where we collaborated with Consulting/34, an Italian consulting firm, to create an engaging and informative explainer video. The aim was to visually convey their services and business ethos to potential clients.
Objective
The goal was to create a succinct and effective introduction to Consulting/34's new consulting firm. The video was designed to communicate the brand's values, professional approach, and the array of accounting, tax, and legal consultancy services they offer. Different aspect ratios were used to ensure compatibility with various distribution platforms.
Process
The process began with an in-depth understanding of the firm's services and identifying the key messages to convey. We scripted the narrative and chose a complementary music score. Voice-over was recorded, setting the tone for the illustrations and animations. Each stage of production was meticulously managed to ensure alignment with the video's objective.
Tools
Our approach involved multiple stages, starting with conceptualizing the idea, followed by scripting and storyboarding. We then procured professional voice over services and selected suitable music. Next, we crafted illustrations, created animations, and conducted the final edit and exports.
