Found & Flourish to elevate their user journey, decided to include more videos and animation assets in their comms
Credits
Client — Found & Flourish
Agency — Hey Lilo (aka Loom of ideas)
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Solution
As production partners of this amazing community of women, we were able to create different motion graphics & video assets to assist their marketing efforts.
Additionally, we helped the founder, Lara Sheldrake, with the placement of video in a marketing inbound strategy during our workshop.
Additionally, we helped the founder, Lara Sheldrake, with the placement of video in a marketing inbound strategy during our workshop.
Video Production
As part of our effort we were able to create a series of video to showcase the IRL events hosted by Found & Flourish, and three other videos were created especially to be placed in specific moments of the buyer’s journey.
The founder Lara Sheldrake was able to share what the community is all about with a video that would be placed in the attract stage. People that would recognise themselves in the same situation and share the same values, would be more likely to join the community.
A welcome video for the community to explain what to expect and to welcome all the new members inside the platform. Plus, another video to be placed in the marketing outreach when someone is interested to join, especially during the launch.
The founder Lara Sheldrake was able to share what the community is all about with a video that would be placed in the attract stage. People that would recognise themselves in the same situation and share the same values, would be more likely to join the community.
A welcome video for the community to explain what to expect and to welcome all the new members inside the platform. Plus, another video to be placed in the marketing outreach when someone is interested to join, especially during the launch.
GIF Stickers
Taking the branding assets we created animated GIFs and set the third-party service needed to publish the GIFs as stickers on Instagram.
The brand was able to add the stickers on IG stories to amplify brand awareness.
By having the GIFs available to everyone, the users of the community are able to add them to their stories.
The brand was able to add the stickers on IG stories to amplify brand awareness.
By having the GIFs available to everyone, the users of the community are able to add them to their stories.
IG Stories
We produced motion graphics stories to showcase the panellist lineup and to create interest in the IRL event organized by the community.
This type of assets is great to quickly give information while keeping the viewer engaged thanks to the animated elements.
This type of assets is great to quickly give information while keeping the viewer engaged thanks to the animated elements.